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The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion.Considering a career in fashion? This exciting and dynamic industry presents a wide range of different possible career choices. But without being on the inside, it's difficult to determine exactly what a designer, textile manufacturer, wholesaler, illustrator, model, product developer, journalist, or retailer does. Fashion: The Industry and Its Careers is the introductory text that answers those questions. Students will learn what to expect on the job, the education ! and training required for each position, how to advance to a m! anagemen t career, how each job relates to the industry as a whole and prospects for the future. From product development to merchandising, public relations, and trend forecasting, this book is a thorough and informative exploration of fashion careers across the board.
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment! to haute conture that sent Isaac Mizrahi's business spiraling.
This authoritative text focuses on the organization and operation of the U.S. textiles and fashion industry-how fashion apparel and accessories are designed, manufactured, marketed, and distributed. Since the publication of the 1st edition, the textile/apparel industry has continued to undergo tremendous change. Quick Response strategies have evolved into supply-chain management, Web-based business-to-business and business-to- consumer communications and commerce have grown, and mass customization is a reality. The 4th edition of The Business of Fashion will continue to capture the technological, organizational, and global changes in this dynamic industry with an emphasis on social responsibility.Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business ! information on creating and sustaining a successful career as ! an indep endent designer.With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).
The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:
- How to create a viable business plan
- Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
- The best sources for fabric and materials
- Navigating the pitfalls of production both at home and abroad !
- Marketing, branding, and getting the product into the stores and into the customer’s closets
- Romancing the press, dressing celebrities, and creative publicity techniques
- Producing a runway show that will get results
